In spite of Government legislation & advertising, people are still buying the old, standard light bulbs up to 25% more often than Energy Saving alternatives.
From September 2009 the traditional 100 watt pearl GLS bulb, often seen in peoples homes was made obsolete, and the government has decided to gradually ban the manufacture of GLS incandescent light bulbs. By this year this commonplace lightbulb will be made completely extinct.
Nonetheless, sales through our consumer-facing website (www.lamps2udirect.com) – which is visited by thousands of people everyday – are 25% higher for the old, incandescent bulbs.
We can also see through our website traffic that people are still searching for traditional Candle, Golfball & GLS Bulbs, rather than trying to find an Energy Saving bulb first.
When we talk to customers, they’re usually aware that the Energy Saving bulbs, whilst more expensive, will last longer & save them on their energy bills.
Nonetheless, the perception of Energy Saving bulbs as being bulky, odd-looking and giving out ‘the wrong sort of light’ means people aren’t making the switch over that the Government wants them to.
It seems that Government policy is enough to get people talking about being green, but isn’t getting them to walk the walk!